3:28iCAUR South Africa launches OEM-backed customisation program
Published by YuToday Staff
1 day ago · 3:28 readSeptember 2, 2026
iCAUR South Africa, a brand under OMODA & JAECOO, has rolled out an OEM-backed vehicle customisation offering, giving customers the freedom to personalise their vehicles with factory-approved wraps, decals, and accessories. The program, which includes options for partial or full-vehicle wraps priced from R3,600, allows buyers to finance customisation as part of their vehicle purchase. This move reflects the brand’s commitment to turning every iCAUR into a statement of personal style rather than a standard model.
Key takeaways
- iCAUR South Africa now offers OEM-backed vehicle customisation, including wraps, decals, and accessories.
- Customisation options can be financed as part of the vehicle purchase, with wraps starting at R3,600 including VAT.
- The V23 model is highlighted as an expressive canvas for personalisation.
- OEM-backed customisation ensures quality, safety, and warranty compliance.
What does the iCAUR customisation program include?
The iCAUR customisation program offers a range of options designed to elevate the visual appeal of its vehicles. Customers can choose from partial or full-vehicle wraps, individual panel treatments, and decals, all backed by the original equipment manufacturer. Wraps, starting at R3,600 including VAT, are available in various designs and can be financed alongside the vehicle purchase. The program also includes accessories and styling options, ensuring that buyers can tailor their iCAUR to reflect their personality. The V23 model, in particular, is highlighted as an expressive canvas, offering ample opportunities for customisation.
Why is customisation becoming a priority for automakers?
Automakers are increasingly prioritising customisation as consumer demand for personalised vehicles grows. The shift reflects a broader trend in the automotive industry, where buyers seek to differentiate their vehicles from mass-produced models. By offering OEM-backed customisation, brands like iCAUR provide customers with the assurance that modifications are high-quality, safe, and aligned with manufacturer standards. This approach not only enhances customer satisfaction but also strengthens brand loyalty. Additionally, it allows automakers to cater to diverse tastes without compromising the integrity of their vehicles.
How does financing work for customisation options?
iCAUR South Africa has integrated customisation financing into its vehicle purchase process, allowing customers to include wrap costs as part of their loan or lease agreement. This means buyers can spread the cost of customisation over the term of their vehicle financing, making it more accessible. The inclusion of VAT in the wrap pricing ensures transparency, while the financing option removes financial barriers to personalisation. This approach aligns with the brand’s goal of making vehicle customisation a seamless part of the buying experience.
What models are eligible for the customisation program?
While the customisation program is available across the iCAUR lineup, the V23 model is specifically highlighted as an ideal canvas for personalisation. The program’s flexibility suggests that other models may also be eligible, though details on specific eligibility criteria are unconfirmed. Customers are encouraged to consult with iCAUR dealerships to explore available options for their chosen model. The brand’s emphasis on the V23 indicates a focus on models that offer the most visual impact for customisation.
How does this compare to aftermarket customisation?
Unlike aftermarket customisation, which may void warranties or compromise vehicle safety, iCAUR’s OEM-backed program ensures that all modifications are approved and supported by the manufacturer. This guarantees that wraps, decals, and accessories meet quality and safety standards, providing peace of mind for customers. Additionally, financing options and integrated purchase processes streamline the customisation experience, eliminating the need for separate transactions or third-party services. The program also ensures that modifications do not affect the vehicle’s warranty or resale value.
What happens next
As iCAUR South Africa expands its customisation offerings, industry observers anticipate a ripple effect across the automotive sector. Competitors may follow suit, introducing similar OEM-backed programs to meet rising consumer demand for personalisation. For buyers, this shift signals a new era of vehicle ownership, where individuality is prioritised without compromising quality or safety. The success of this initiative could redefine customer expectations and set a new standard for automotive customisation in the region.
People also ask
Are customisation options available for all iCAUR models?
While the V23 is specifically highlighted, the program’s flexibility suggests eligibility for other models. Customers should confirm availability with their local iCAUR dealership.
Can customisation costs be included in vehicle financing?
Yes, iCAUR allows customers to finance wrap and accessory costs as part of their vehicle purchase, spreading the expense over the loan or lease term.
Do OEM-backed wraps affect the vehicle’s warranty?
No, iCAUR’s OEM-backed customisation ensures that all modifications meet manufacturer standards, preserving warranty coverage and vehicle integrity.
How much do wraps cost under the new program?
Partial or full-vehicle wraps start at R3,600, including VAT. Pricing may vary based on design complexity and coverage area.