4:01

Obasanjo Urges Africa to Unlock Tourism Potential with Shared Assets

Published by YuToday Staff

0 views · 53 minutes ago · 4:01 read · September 2, 2026

Former Nigerian President Olusegun Obasanjo has called on African countries to strengthen regional collaboration in preserving and promoting their tourism assets. Speaking on Tuesday, Obasanjo emphasized the need for joint efforts to enhance connectivity and market shared attractions across borders, particularly among Nigeria, Ghana, and Benin.

Key takeaways

African nations must preserve and market their tourism assets collectively to unlock economic potential.
Regional connectivity and visa policies are critical to attracting more visitors.
Investing in infrastructure and local communities can create sustainable tourism growth.
Collaboration with international partners could accelerate the implementation of these strategies.

Why Africa’s Tourism Assets Remain Underutilized

Despite boasting diverse landscapes, rich cultural heritage, and historical landmarks, Africa’s tourism sector has struggled to reach its full potential. Experts attribute this to fragmented marketing strategies, inadequate infrastructure, and limited cross-border cooperation. Obasanjo highlighted that many African countries possess unique attractions—from Nigeria’s natural wonders to Ghana’s historical sites—but these remain underpromoted. Strengthening regional partnerships, he argued, could create a unified tourism brand that attracts global visitors. The lack of seamless travel routes between neighboring countries further compounds the issue, deterring tourists from exploring multiple destinations.

Obasanjo’s Vision for Regional Tourism Growth

Obasanjo proposed a multi-faceted approach to revitalize Africa’s tourism industry, starting with the preservation of natural and cultural assets. He stressed that governments must invest in maintaining historical sites, national parks, and heritage centers to ensure they remain attractive to visitors. Additionally, he advocated for joint marketing campaigns to showcase Africa as a single, cohesive travel destination. Regional connectivity, he noted, is critical—countries like Nigeria, Ghana, and Benin could benefit from streamlined visa policies and improved transportation links. Such initiatives, he believes, would not only boost tourism revenue but also foster economic integration across the continent.

Economic Benefits of a Unified Tourism Strategy

A coordinated approach to tourism could yield significant economic dividends for African nations. The sector currently contributes a modest share to the continent’s GDP compared to other regions, despite its vast potential. By pooling resources and expertise, countries could develop world-class tourism infrastructure, create jobs, and generate foreign exchange. Obasanjo pointed to successful regional models, such as the East African Community’s tourism initiatives, as examples of how collaboration can drive growth. For West Africa, enhanced tourism could complement existing industries like agriculture and manufacturing, creating a more diversified and resilient economy.

Challenges to Implementing Obasanjo’s Recommendations

While Obasanjo’s proposals offer a clear path forward, several obstacles stand in the way. Political instability, bureaucratic inefficiencies, and limited funding are persistent challenges in many African countries. Additionally, the lack of standardized regulations across borders complicates efforts to create a seamless travel experience. Security concerns, particularly in conflict-prone regions, also deter potential tourists. To overcome these hurdles, Obasanjo suggested that governments prioritize long-term planning and forge partnerships with private investors. International organizations, such as the African Union, could play a pivotal role in facilitating these efforts.

How Local Communities Can Benefit from Tourism

Tourism growth must be inclusive to ensure that local communities reap the rewards. Obasanjo emphasized that heritage preservation should involve indigenous populations, ensuring they benefit economically and culturally. Initiatives like community-based tourism, where locals lead guided tours or sell handmade crafts, can create sustainable livelihoods. Training programs to develop hospitality skills among residents could further enhance the visitor experience. By integrating local voices into tourism strategies, African countries can foster a sense of ownership and pride in their cultural assets, making destinations more authentic and appealing to travelers.

Lessons from Other Regions’ Tourism Success Stories

Africa can learn from regions that have successfully leveraged tourism for economic development. For instance, Southeast Asia’s collaborative marketing campaigns and visa facilitation programs have made destinations like Thailand and Vietnam global hotspots. Similarly, Europe’s Schengen Zone allows seamless travel across multiple countries, boosting tourism revenue. Obasanjo cited these examples as proof that regional cooperation can transform the industry. He urged African leaders to adopt similar strategies, including joint promotional events and shared digital platforms to market their attractions. Such measures, he argued, would position Africa as a top-tier global destination.

What happens next

As African leaders consider Obasanjo’s recommendations, the next steps will likely involve high-level discussions on regional cooperation and funding mechanisms. Governments may also explore partnerships with global tourism organizations to access expertise and resources. Meanwhile, private investors and local communities will play a crucial role in shaping the future of Africa’s tourism industry. The success of these efforts could redefine the continent’s economic landscape in the coming decade.